T-Mobile Will Let You Upgrade Your Phone Whenever You Want

TIME

T-Mobile has been wreaking havoc on the wireless industry for two years with disruptive customer deals that upset the tradition of binding two-year contracts. Now the company has another new initiative that its larger competitors may be forced to respond to.

On Thursday, T-Mobile announced Jump! On Demand, a new initiative that will let users upgrade their smartphones up to three times a year without having to pay any additional fees. Customers can get their first phone on the plan for $0 down, then pay a monthly fee toward the purchase of the new phone. When ready for a new phone, a customer can trade in their current device for another one at no cost.

Rates for the monthly payment plan vary, but an initial promotion will let customers get an iPhone 6 with a payment plan of $15 per month when they trade in their old smartphone. These…

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