Kellogg Wants to Make a Netflix for Snacks

TIME

Subscription snack services — which deliver customized snack boxes to people at home or work weekly or monthly — have boomed in recent years as start-ups offer a whole range of options. There’s Mouth, which sends subscribers what it calls “indie food,” Nature Box, which offers snacks free of artificial ingredients, and even the sports nutrition-focused Jacked Pack.

But there’s a new company entering the market, and its not a hip start-up. It’s Kellogg, the company you probably know for its Pop-Tarts and Eggos. According to Bloomberg, the food company, which has suffered from lagging sales across its cereal brands, will be starting its own snack subscription service to appeal to customers seeking healthier food.

Kellogg’s move comes on the heels of its competitor, General Mills, trying its own snack subscription service called Nibblr. After a year and a half, General Mills closed the experiment, telling Bloomberg that the project…

View original post 87 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a website or blog at WordPress.com

Up ↑